Please note: Although this post does answer the question, it’s not what I wanted it to be (things got weird). Having said that, it does highlight something, so…
Ever wondered why the likes of Volkswagen (VW) has so many Brands under its belt? If so, it’s your lucky day! It comes down to line extensions. It’s far easier to release a new product under the umbrella of an old brand name, than it would be to create a new brand of goods. After all, you know what you’re getting from an Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and so on. Each have their qualities and guide lines. We as the consumer understand this on a subconscious or conscious level. So we trust each brand to deliver what we’re looking for.
So is there power within a name?
Well, from a brand stand point, yes! Companies know within their brand name they can store many feelings and beliefs (just within in the name – within the word/s). So once you think of them, you automatically “associate” with those feelings, beliefs and memories of use.
If you want to understand more, learn more here.
So I ask you again… Is there power within a name?
We know companies believe so, and to point out the obvious, you understand the meanings behind the words you’re reading now. So I think its safe to say the answer is yes…..
What used to follow the above was around about 500 words. I’ve deleted said words, mainly because I was ashamed of putting them together. But I think we covered one side of the question… Is Their Power Within A Name? The answer is yes!